There are 204 articles today

12/17/2010

Damage Control

A local television affiliate did a hatchet job on my client's reputation. I was asked to help with the on-line and video response, which successfully refuted the corp's accusations... in hours.

11/24/2010

Coming in 2011!

Just completed a punchy "opening video" for a conference. Designed much like one of those movie trailers you know and love...

10/22/2010

Women in Leadership

In October, I worked on a documentary style project about the state of women in leadership positions in the banking industry. I interviewed several women at various stages of their careers, starting with current undergraduates, a number of MBA candidates, as well as a number of women in mid-career.  Honesty was the order of the day, as I fashioned a series of provocative modules that were shown, and discussed, at a one day workshop. Generally speaking, the audience was a collection of women in senior management roles. 

1/1/2015

Jack of all Trades. Master of None?

* Read about the origins of all this Jimboco stuff, in a four page comic, here.

* See my short, corporate demo reel on YouTube. (Revised in February, 2017)

* The elevator pitch for my exposition and trade show services is now a beautiful pdf.

* The fastest way to connect with me is via email: ja@jimboco.ca. You can also connect through LinkedIn, Twitter or my general YouTube page.

* The home page of my website is www.jimboco.ca.

10/21/2010

Growing the Business

For TD Canada Trust, I'm creating a rousing video designed to help rally the troops. Lots of interviews. Plenty of fun.

9/16/2010

Canadian Tire

I've been hired by Canadian Tire to do some scriptwriting in advance of their annual dealer conference, to be held in Winnipeg, later this month... as well as a couple of other projects.

9/5/2010

Video News Release

Did a bit of work on a Video News Release for a new pharmaceutical product, DEXILANT, which treats acid reflux disease. I was called in to conduct a long interview with a doctor working out of McMaster University Medical Centre, as well as direct the collection of some "B-Reel" footage...  I                      

8/12/2010

SISO in Boston

I spent this week in Boston at the annual SISO Executive Conference for trade show professionals. A promotional video for next year's conference will be forthcoming. I'll also be adding content to a training video I worked on last summer, shot at their 2009 conference in New York. UPDATE: See the promotional video in action on SISO's site (via YouTube) by clicking here.

As mentioned above, the elevator pitch for my exposition and trade show services is now a beautiful pdf.

6/1/2010

Bombardier

"TrackSafe" is a solution by Bombardier that uses RFID technology to reduce the hazards associated with track inspection and repair in Subway operating environments. Bombardier created a simulated rail environment in a parking lot and invited actual track workers and train drivers to supply their feedback and suggestions on this solution, which is still in the design phase. I made a funky video of the event that will live on as a promotional and educational piece. See it in action here.

"TOTALLY AMAZING!!!!!"

5/22/2010

Flood Control

The Insurance Bureau of Canada has joined with the Federation of Canadian Municipalities to sponsor the Watershed Awards, a new annual awards program to recognize Canadian municipalities that have taken proactive measures to reduce their vulnerability to storm and wastewater damage.

This year, there are seven winning municipalities, and I created video modules for three of them: Toronto, Ontario, and Richmond Hill, Ontario, and Saint-Jerome, Quebec.  I spent a couple of days in each community, and interviewed the Mayor and key city staff as part of each story.

All three stories were shot in full HD, switching between P2 and XDCAM EX, depending on the location. All stories were edited natively in HD, using AVID's Media Composer software.

See them here, here and here . 

4/23/2010

RFID

Just returned from a hectic few days in Orlando, where I covered this year's RFID Journal LIVE trade show. This is where all the leading players in the RFID industry meet, and where potential end users can learn everything imaginable about the technology. This was my fifth annual conference. See the promotional video here.

More and more, I've been encouraging my event producing clients to offer my services to their own vendors and sponsors. I figure I'm already on-location, and I can shoot quite a bit of material in an extra hour here, and/or an extra half-hour there -- spread over the three or four days I am working at the event. It's an economical way of getting a great video.

This year, while already in Orlando, I created a documentary style promotional video for Lygase RFID Solutions who are based in the Chicago area. Lygase set up and tested their real-time lead tracking and retrieval system for the first time in a trade show environment, requiring the team to wire the entire hall in advance. During the show, valuable data could be obtained by following the actions of willing conference goers, who had RFID tags inserted in their name tags. I showed up early to shoot some of the set-up, and dropped by on occasion throughout the event for updates.

See it in action on the RFID Journal site, here.

Kind words followed: "...You did a great job with the video. This will definitely serve as a great marketing agent for us. It was great working with you on this project and thanks for all your help putting it together!"

For sponsor GE Heathcare, based in Milwaukee, I created two short videos detailing recent successes using RFID technology in asset and bed management within a hospital setting. I conducted an in-depth interview with a former R.N., who now works in administration for Trident Health System in South Carolina, who made the trip to Orlando to make a presentation on the subject. I simply intercut between the interview and relevant soundbites from her presentation.

See one of the videos on the RFID Journal site, here.

The quality of the end product seemed to surprise my client: "Hey... These aren't bad."