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RFID Journal LIVE! 2011

This week was spent in Orlando, Florida, where I had the pleasure of covering my sixth RFID Journal LIVE! conference and exhibition. Attendance was approximately 2,500, representing an increase of 15% year over year.  I put together a video promoting next year's conference.  See it here.

Making news in the RFID industry was the assembly of an end-to-end apparel supply chain demo at the event. Eight companies, led by Avery Dennison, and standards organization GS1 U.S., collaborated on the demo, which was put together in a couple of days (and nights).


Four videos of the demo live on after the event. First, an informative "Overview", and one video spotlighting each of the three areas of the demo: Manufacturing, Distribution and Retail. UPDATE: See the Overview here. 


Dropping by your booth for an hour or two can often result in some valuable video content. At RFID Journal LIVE!, executives from NXP Semiconductors  assembled from all over the world for the occasion. I recorded six in-booth demos, and after a day or two in the edit suite, a useful corporate video was the result. See all six demos assembled in one video here. Later, I split the videos into six easy to distribute modules.

"Thanks, Jim - you're a magician."


Similarly, for Rush Tracking Systems, of Kansas City, a live demo involving a fork-lift truck was set up in the Orange County Convention Center to show how RFID technology can be used in a warehouse scenario. Perfect for capturing and showing after the event. See it here. Or, see it in HD on YouTube.            

"It was great working with you and thanks for the fantastic video."

The video RFID Journal uses to communicate the idea of utilizing my video services while on-location can be seen on YouTube.

The elevator pitch for my exposition and trade show services is now a beautiful pdf. 


Work Truck Show

Spent three days in Indianapolis this week at The Work Truck Show, which had a record attendance of 10,020, representing a year-over-year increase of 24%. For the third year in a row, I'll be fashioning a rollicking promotional video out of hours of raw footage and interviews -- as well as a couple of uniquely targeted versions, including a module promoting the annual, co-located Green Truck Summit. Both are produced by the National Truck Equipment Association (NTEA), based in Farmington Hills, Michigan.

UPDATE: See it here. 

  "These are GREAT! Thank you so much. We are excited to use these videos to attract more people to the show next year."



I worked with the fun folks at Fisher-Price to create seven video modules for a conference.

"The videos are hilarious!"



Jack of all Trades. Master of None?

* Read my personal blurb, over at LinkedIn.

* Read about the origins of all this Jimboco stuff, in a four page comic, here.

* See my crazy, fast supercut demo reel here. (Revised in Feb, 2020)  Slower version here

* The elevator pitch for my exposition and trade show services is now a beautiful pdf.

* The fastest way to connect with me is via email: You can also connect via Twitter or my general YouTube page.

* The home page of my website is


Digital Media Zone

Just finished  putting together a snappy promotional video for this downtown tech incubator, which is affiliated with Ryerson University. The video will play on their website, on a monitor in their lobby, as well serving as a nifty intro to speakers at promotional appearances. See it here. Or, here.


"The client LOVED it... I have a feeling we'll be back."


Damage Control

A local television affiliate did a hatchet job on my client's reputation. I was asked to help with the on-line and video response, which successfully refuted the corp's accusations... in hours.



Coming in 2011!

Just completed a punchy "opening video" for a conference. Designed much like one of those movie trailers you know and love...



Women in Leadership

In October, I worked on a documentary style project about the state of women in leadership positions in the banking industry. I interviewed several women at various stages of their careers, starting with current undergraduates, a number of MBA candidates, as well as a number of women in mid-career.  Honesty was the order of the day, as I fashioned a series of provocative modules that were shown, and discussed, at a one day workshop. Generally speaking, the audience was a collection of women in senior management roles. 



Growing the Business

For TD Canada Trust, I'm creating a rousing video designed to help rally the troops. Lots of interviews. Plenty of fun.


Canadian Tire

I've been hired by Canadian Tire to do some scriptwriting in advance of their annual dealer conference, to be held in Winnipeg, later this month... as well as a couple of other projects.


Video News Release

Did a bit of work on a Video News Release for a new pharmaceutical product, DEXILANT, which treats acid reflux disease. I was called in to conduct a long interview with a doctor working out of McMaster University Medical Centre, as well as direct the collection of some "B-Reel" footage...  I