There are 216 articles today

12/1/2008

TD Canada Trust: Qualities of a Champion


For a big awards night to be held in December, I started researching potential national award winners back in September, covertly conspiring with their spouses, relatives and friends to figure out what makes these folks tick. Armed with this background info, I eventually interviewed the winners on-camera, and, in the edit suite, combined excerpts from their interviews with on-screen quotes from my co-conspirators, as well as personal pictures they had supplied to me. By awards night, it certainly won't be a surprise that they won (the airline ticket to Toronto took care of that), but the on-screen quotes and personal pix will be.

Kind words followed from my client: "I really wish you could have been there. They probably would have carried you around on their shoulders."


11/18/2008

It Can Be Simple.


I often describe myself as a 'guerrilla videomaker'. While on a shoot, my client approched me with an idea, and after five full minutes of pre-production, we were shooting something that later was embedded on his website.  

Embedding a video in your website doesn't need to be an expensive proposition. But, it can be an effective one.

To see this video in action, go here.


11/9/2008

RFID Journal LIVE! Europe 2008


Just spent a week in Prague, the location of this year's RFID Journal LIVE! Europe event. In the coming weeks, I will put together a video that will ultimately serve to promote next year's conference, and will be found on the RFID Journal website.


1/1/2015

Jack of all Trades. Master of None?


* Read about the origins of all this Jimboco stuff, in a four page comic, here.

* See my short, corporate demo reel on YouTube. (Revised in June, 2018)

* The elevator pitch for my exposition and trade show services is now a beautiful pdf.

* The fastest way to connect with me is via email: ja@jimboco.ca. You can also connect through LinkedInTwitter or my general YouTube page.

* The home page of my website is www.jimboco.ca.


11/3/2008

Launch of New R&R Program via Webcast


Every fall (touch wood) I am fortunate to work on a video, or two, or three... for TD Canada Trust. This year, fortunately, is no different.

A new Reward & Recognition program will be launched very soon - internally, via a webcast. We created the English and French versions of the video, the web interface, and we hosted the webcast as well.

Kind words followed: "The senior mgmt team is just thrilled with the work... I really did have tears in my eyes when I saw the final version.... GREAT JOB!!!"


11/2/2008

Champs


We created a video to help motivate the troops to win... in part, by showing them all the great stuff past Champions were able to do on their reward trips to fantastic locations...


9/30/2008

TD Customer Experience


This year's strategy for customers is presented nationally, in a powerful video.

"Thank you for the incredible teamwork on this project!!"


9/25/2008

Parody


Just putting the finishing touches on a parody of a much loved commercial. It's part of a national "road show" staged by an executive.

"LOL!!"


9/24/2008

Speaker


I've been working on a funky, documentary style video promoting a management consultant/motivational speaker.

"Love it!! I really appreciate the quick turnaround!"


6/27/2008

The Best Quality Over the Internet. And the Fastest.


Delivering video over the internet is the future of my business, so I’ve made a point of staying on top of all the latest technological developments.

First, if you're wondering which format to use to deliver your video content over the internet, it just so happens the good folks at Adobe commissioned just such a study. Lo and behold, the study concluded that 98% of the world's Internet-enabled desktops in mature markets already use Adobe® Flash® Player. It seems almost everyone can play a "Flash Video".

(Millward Brown survey, conducted December 2007. See Methodology Section for details on the Millward Brown study.)

Second, the way video gets compressed for the internet improves by leaps and bounds each and every year.

H.264 is a breakthrough, high definition codec that is just now reaching the mainstream. It offers better quality images (startlingly so, at times), faster start times, and smaller file sizes. 

With file sizes getting smaller, and picture quality getting better, you can now consider making the size of your image bigger on your web or intranet site, for maximum impact.

I’ve recently updated most of the videos on this site to this high quality compression standard so you can see what it looks like. You’ll have to update your flash player to latest and greatest version (if you haven’t already), which you will be given the opportunity to do when you try to play one of them.* My demo reels can be found here. My case studies can be found here.

As mentioned above, the “Flash” format does seem to be taking over the internet, lead by the popularity of sites like YouTube (which, hard to believe, only started in 2005).  If you still need your videos in Windows Media or QuickTime, it’s no problem. (Or, VHS, CD, DVD, etc., etc., for that matter).

 

The next trend? Video delivered directly to your handheld mobile device. And, it’s already happening. You've likely heard about Apple's iPhone, which makes it easy to download and play "video podcasts", and is already showing great potential. The BlackBerry Curve is also great, utilizing an ultra-bright, 2.5-inch, 320 x 240-pixel display. And, BlackBerry's new "Bold" smartphone device will be out soon, which will boast the most powerful CPU on a handheld so far, enabling full-motion video to run smoothly on its 480-by-320-pixel, 65,000-plus-colour display.

 

* After updating your flash player, you may have to re-open your web browser.


5/14/2008

Big Blue


Putting the finishing touches on a multi-purposed video that will promote certain services within IBM/Cognos...